Function Growth / Wellow - win best in Apparel/Fashion at the Media Post's 2023 OMMA Awards
Wellow's "Wide Calf" Socks Launch by Function Growth for Wellow
Function Growth's Wellow Wide Calf Socks campaign was well thought out, planned and executed; from noticing the need for inclusive sock wear, to showing real people using their product by collaborating with influencers on social media platforms. With the development of wide calf socks, Wellow catered directly to the underserved needs of a specific group of people. Function Growth's cross-departmental, inclusive approach not only solved a pressing product-fit issue but also significantly contributed to Wellow's bottom line.. Body positivity, inclusivity and diversity were beautifully underscored in both the product development and the online marketing objectives.
Credits: Kyle Hoffman, Director of Growth Strategy, Function Growth Nadeem Manzoor, Director of Innovation & Analytics, Function Growth Aftab Ahmad, Creative Director, Function Growth Jacklyn Landers, Art Director, Function Growth Joanna Hernandez, Lifecycle Marketing Manager, Function Growth Lisa Paz, Performance Media Manager, Function Growth Aline Akiyama, CX Manager, Function Growth Salman Javed, Brand Director, Wellow
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