MichaelAaron
Flicker

About MichaelAaron

MichaelAaron Flicker is an American entrepreneur, behavioral science strategist, and the founder and CEO of XenoPsi Ventures, a brand incubator providing financial, marketing, and intellectual capital to a growing portfolio of companies. He launched the firm when he was 14 years old in his parent's basement and has since grown it into one of America's fastest-growing private companies. He's president of nine companies, has consulted with over 100 brands, and is co-author of Hacking the Human Mind: The behavioral science secrets behind 17 of the world's best brands — launching September 30, 2025.

A recognized thought leader at the intersection of business and marketing, MichaelAaron founded the Consumer Behavior Lab, dedicated to teaching brands how behavioral science principles can be applied to help them grow. In addition to leading multiple ventures within XenoPsi's portfolio, he consults with Fortune 500 companies and venture-backed startups on solving their biggest problems. His thought leadership is regularly featured in his Fast Company series, industry publications, and at conferences and events.

Superb marketing is both an art and a science. I know of no better proof than in the engaging and illuminating content of this book...

-Robert Cialdini

NYTimes bestselling author of Influence,
referring to Hacking the Human Mind,
co-
authored by MichaelAaron Flicker

Within XenoPsi Ventures, MichaelAaron leads companies including Method1, Function Growth, and Z/Axis Strategies, helping brands and political movements scale through outcomes-based evaluations and revenue share partnerships. He is also the founder of Wellow, a premium direct-to-consumer compression sock brand, and Fizz District, a line of handmade sodas, seltzers, and zero-proof cocktails.

He co-hosts the Behavioral Science for Brands Podcast, where he explores the latest applications of behavioral science with academics and marketing leaders.

In 2022, he was named one of NJBIZ's "40 Under 40" and currently serves as a board advisor to Shady Rays and Cape Tide.

A dedicated community leader, MichaelAaron serves as Executive Director of Super Science Saturday, a Northern New Jersey science celebration for kids, and chairs multiple scholarships that support students in music, leadership, and social justice.

MichaelAaron holds degrees in Political Science and Philosophy from Boston College's Honors Program, where he wrote his senior thesis on language and communication. He lives in New Jersey with his wife and three children, and when he's not building companies or decoding behavior, you'll likely find him reading and writing — two of his lifelong passions.