The research study, conducted in January 2016, explores smartphone usage and its impact on beer purchase behavior. The sample of more than 1,000 consumers found that 49 percent of respondents had used their smartphones while shopping in-store. 18 percent of those using their smartphones during the purchase process reported purchasing more beer than usual, and 78 percent said they bought a beer they had never purchased before.
The research study uncovers exciting information about the ways mobile technology is influencing the beer shopping experience today. The full report includes insights on: