XenoPsi's recent research reveals beer buyer behavior at shelf: smartphone usage leads more trial and increased purchase

The research study, conducted in January 2016, explores smartphone usage and its impact on beer purchase behavior. The sample of more than 1,000 consumers found that 49 percent of respondents had used their smartphones while shopping in-store. 18 percent of those using their smartphones during the purchase process reported purchasing more beer than usual, and 78 percent said they bought a beer they had never purchased before.

49 percent of respondents had used their smartphones while shopping for beer in-store

18 percent of those using their smartphones during the purchase process reported purchasing more beer than usual

78 percent of those using their smartphone said they bought a beer they had never purchased before

The research study uncovers exciting information about the ways mobile technology is influencing the beer shopping experience today. The full report includes insights on:

• Shifts in the currently accepted assumptions about what factors drive purchase behavior at the shelf
• Current behavior at the shelf, including resources used and time spent on decision-making
• How consumers are using their smartphones to aid their decision-making and the type of information they are seeking
• Smartphone influence on purchase